Electronic cigarette and e-cigarette liquid marketing
Electronic cigarette marketing targets a diverse audience through various media, promoting claims related to safety, health, and lifestyle through multiple media. This marketing has expanded and evolved significantly since the early 2000s, displaying parallels to strategies from the mid-20th century.
E-cigarettes are marketed to smokers and non-smokers, including men, women, and youth, typically as a safer alternative to traditional cigarettes. Starting In the 2010s, tobacco companies increased their efforts. Marketing frequently features pseudoscientific health claims, despite evidence that e-cigarette aerosol contains harmful substances. Products are also promoted as a means to bypass smoke-free policies, marketed with slogans such as "smoke anywhere". U.S. law mandates health warnings on e-cigarette packaging and advertisements: "WARNING: This product contains nicotine. Nicotine is an addictive chemical."
Source: Wikipedia
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